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BSc (hons) or Diploma in Tourism Marketing

  • Marketing Manager
  • Consumer PR Executive
  • Online Marketing Manager
  • Communication Officer
  • Sales Executive
  • PR Manager
  • Product Manager
  • Destination Marketing Manager
  • Media Coordinator
  • Social Media Manager
  • MICE Coordinator

In sectors like:

  • Airlines
  • Catering Companies
  • Transportation
  • Exhibition centres
  • Travel Services
  • Sports Leisure and Recreation
  • Tour Operations
  • Hotels

…and so much more

Duration: BSc (Hons) 8 Semesters (full-time) or 10 Semesters (part-time)
Diploma 4 Semesters (full-time) or 6 Semesters (part-time)
Application period: January to February or August to September

In order to be visible internationally and regionally, tourist destinations in Oman must compete internationally and ensure they meet current and future needs of tourists. This requires more emphasis on customer orientation and sophisticated marketing practices and management. Marketing tourism is different from marketing most other products, as what is being marketed is an experience.

The BSc (Hons) in Tourism Marketing therefore provides an interdisciplinary approach so as to develop professionals for the tourism sector who have a deep understanding of the critical role of marketing in supporting business growth.

Graduates of the programme will be able to plan and integrate the marketing of tourism systematically and holistically whether for private or state owned organisations at local, national, regional and international levels in order to meet the needs of identifiable consumer groups.  The curriculum integrates the study of tourism, a marketing focus and  the development of the individual student.

Programme Aim

To prepare individuals to be operationally and strategically effective in careers in the tourism sector, through a balanced and appropriate curriculum with a marketing focus.


The BSc (Hons) is a four-year programme which may be studied on a full-time or part-time mode.  The full time programme includes 8 semesters. Each semester consists of 13 instructional weeks, one study/reading week with final examinations in weeks 15-16. Part time students attend classes in the evening. Full-time students will normally take a maximum of six modules or 30 credits in a semester, while the maximum number of credits for part-time students will normally be 20.  Students may register either for the the BSc (Hons) programme or for the Diploma programme.


Year 1
Academic English
Accounting for Business
Introduction to Tourism and Hospitality
Computer Applications
Academic Writing
French 1/German 1
Product Marketing Planning
Database and Industry Software
Tourism Resources and Destinations /Tour
Guiding Operations
Year 3
Writing for Academic Research
Event Marketing
Consumer behaviour
eTourism / Human Capital and Organizational
Option 1*
Tourism Planning and Development
Data Analysis and Statistics
Research Methods
Destination Management
Year 2
Intensive Reading and Academic Writing
French 2 / German 2
Personal Development and Communication Skills
Marketing Research for Hospitality and Tourism
Service Marketing and Customer Care /
Tourism Intermediary Marketing
Management and Environ
Year 4
Strategic Management
Integrated Marketing Communications
Marketing Strategy
Option 1**
Option 2**


A variety of teaching and learning approaches is used in the classroom to create a collaborative environment where students will feel safe to share ideas and their challenges. Teachers will use a scaffolding approach which gradually reduces teacher support in order to encourage independence as the ultimate goal.

Constructive assessment and feedback by the teacher is considered necessary and is an intricate part of the teaching approach to help students reach their full potential. During feedback it is important that teachers acknowledge what students have achieved to maintain high levels of motivation.

Registration Enquiry

General Contact : 24512303/304 /305