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BSc (hons) or Diploma in Business Enterprise

  • Business Enterprise
  • Management & Planning
  • Trade, Commercial & Strategic Planning
  • Investment Projects & Real Estate Management
  • Shopping Mall & Retail Businesses
  • Logistics & Supply Chain Management
  • Customer Oriented Businesses
  • Communications & Technology Sector
  • Sales & Marketing
  • Research & Consultancy Services
  • Graduates will also be equipped to start their own businesses in the service sector

…and so much more


Duration: BSc (Hons) 8 Semesters (full-time) or 10 Semesters (part-time)
Diploma 4 Semesters (full-time) or 6 Semesters (part-time)
Application period: January to February or August to September

Two thirds of the world‘s GDP comes from the service sector. In the current economic and global environment all countries are heavily dependent on the service sector for growth.  The Government of Oman emphasises the development of entrepreneurship, Small and Medium Enterprises, and Innovation to sustain growth within the Sultanate across all industries including Tourism.

The BSc (Hons) in Business Enterprise is the first programme in Oman to focus on Enterprise education for the services sector. Graduates will have the skills, knowledge and attributes needed to successfully contribute to the effective management of service sector organisations in a variety of roles and/or to begin to build their own business enterprises.

Programme Aim

The BSc (Hons) in Business Enterprise aims to instil in students the mind-set and skills required to act creatively and practically in the work place with emphasis on organisations in the service sector. It gives all students the core understanding of management and organisational growth through practical problem solving and real company case study analysis. Students have the choice of specialising in one of the following 2 areas:

  • Management or
  • Innovation and Entrepreneurship


The BSc (Hons) is a four-year programme which may be studied on a full-time or part-time mode.  The full time programme includes 8 semesters. Each semester consists of 14 instructional weeks, one study/reading week with final examinations in weeks 15-16. Part time students attend classes in the evening.

While full-time students will normally take a maximum of six modules or 30 credits in a semester, the maximum number of credits for part-time students will normally be 20.  Students may register either for the the BSc (Hons) programme or for the Diploma programme.


Year 1
Academic English
Organisations and Management
Accounting for Business
Computer Applications
Academic Writing
Facilities Management
Enterprise Skills
Year 3
Human Capital and Organisational Behaviour
Operations and Logistics
Pathway Option – Service Design and Delivery / Creativity in Organisations
Management Accounting
Quantitative Methods for Decision Making
21st Century Leadership
Research Methods
Pathway Option – Service Strategy & Global Perspectives / Business Sustainability
Year 2
The Effective Organisation
Pathway Option – The Service Culture / Innovation in Business
Business Data Analysis
Pathway Option – Service Marketing and Customer Care / Business Entrepreneurship Skills
Business Environment
Personal Development and Communication Skills
Professional Internship
Year 4
Entrepreneurship and SME Management
Marketing Strategy
Pathway Option – Retail Management / The Real Estate Business
Pathway Option – Innovation in Travel and Transport / Managing the Food & Beverage Business / Strategic Hospitality Operations
E-Business Applications
Pathway Option – Project Management / Service Innovation Lab


A variety of teaching and learning approaches is used in the classroom to create a collaborative environment where students will feel safe to share ideas and their challenges. Teachers will use a scaffolding approach which gradually reduces teacher support in order to encourage independence as the ultimate goal.

Constructive assessment and feedback by the teacher is considered necessary and is an intricate part of the teaching approach to help students reach their full potential. During feedback it is important that teachers acknowledge what students have achieved to maintain high levels of motivation.

Registration Enquiry

General Contact : 24512303/304 /305