OTC Conducts First Course in Hotel Revenue Acumen

Adding to its line-up of specialised programmes for hospitality, Oman Tourism College recently conducted a two-day Management Development Programme in Hotel Revenue Acumen at the collage premises. The course, which is the first of its kind in Oman, was offered in partnership with REDGlobal leading experts in hospitality business simulation, e-learning and certification.

Commenting on the programme, Dr. Abdulkarim Al Mughairi - Dean, OTC said, “We have recognised the industry’s requirement for a certain standard when it comes to conducting business, improving bottom lines and managing a successful enterprise. Being the progressive academic institution that we are, OTC decided to be the first college in Oman to fill that requirement and evolve the industry for the millennia. We have partnered with REDGlobal, which is a leading name in hospitality management training, with international chains such as the Marriot in their portfolio. The programme follows OTC’s overall mission to provide outstanding education to meet the challenges of Oman’s fast growing and dynamic tourism industry.”

The two-day course registered active participation from some of Oman’s leading industry professionals including managers from revenue, marketing, business development and reservations. REDGlobal CEO and founder Mr. Peter Starks led participants in a programme that focussed on revenue optimisation and the business aspect of the hospitality industry.

“Our reputation is fuelled by a team of international professionals with outstanding business experience in global leadership roles and personal commitment to improving business results. Our engines include premier class business simulations, online learning, certification of qualifications, service design models, and full curriculum training and consulting initiatives. We envisage that these tools will be highly pertinent to a rapidly growing hospitality and tourism sector such as that of Oman.  We see vast potential for its application to expand revenue and consequentially improve the industry’s growth,” said Mr Starks.

REDGlobal Learning touches over 9,000 hospitality students and 1,000 professionals a year in 40 counties and eight languages.  Mr Starks has prior experience as a Regional VP for Marriott Europe, Senior Director of the United Nations Tourism Development Office, and Dean of the Hague Hotel School. He combines a studied and pragmatic approach to education, bringing real-world learning into the classroom.  

Commenting on his experience of the course, Uwe Richter, Revenue and Rooms Manager, Crowne Plaza – OCEC, said: “The programme provided us with a real-time simulation on an operating hotel where we were able to apply certain rates that produced specified results, then we were given the chance to alter those rates to see how the same results will fluctuate producing higher profit margins, an opportunity that we don’t get in our daily line of work. I highly recommend the course and will definitely be joining any organized future courses as such.”