Oman Turism College

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SHAPING
THE FUTURE FACE
OF TOURISM   quots

Diploma in Tourism Marketing

The co-designed Diploma in Tourism Marketing is a two -year programme which may be studied on a full-time or part-time mode. Unless students are registered for the Diploma programme, they will not be automatically eligible for this award.

PROGRAMME STRUCTURE

MODULE

MODULE CODE

ECTS CREDITS

YEAR 1

Academic English

TH-ACE-01

5

French/German 1

TH-FRE01/ TH-GER01

5

Introduction to Tourism and Hospitality

TH-ITH-01

5

Management

TFMG1003

5

Marketing

TFMK1001

5

Computer Applications

THCAP-01

5

Academic Writing

TH-ACW-01

5

Tour Guiding Operations

TH-TGO-01

5

Economics

TFEC1001

5

French/German 2

TH-FRE02/ TH-GER02

5

Tourism Resources and Destinations

TH-TRD-01

5

Fundamentals of Accounting

TFAC1007

5

YEAR 2

Intensive  Reading and Academic Writing

TH-IRW-02

5

Marketing Research for Hospitality and Tourism

TFMK2002

5

Destination and Product Marketing Planning

TFMK2003

5

Database & Industry Software(DIS)

TFIT2001

5

Personal Development and  Communication Skills

TH-PDC-02

5

Management Accounting – Costing & Decision-making

TFAC2003

5

Service  Mktg. & Customer Care

TFMK2001

5

Tourism Intermediary Marketing

TFMK3007

5

Professional Internship

EM-PI-

20

EXIT AWARD: DIPLOMA IN TOURISM MARKETING: 120 CREDITS

YEAR 3

eTourism

TFIT3008

10

Consumer Behaviour

TH-CBH-03

5

Management  Information Systems

TH-MIS-03

5

Conference and Event Marketing

TFCE3001

5

Management Accounting - Planning and Control

TFAC3004

5

Option  1

 

5

Organizational Behaviour

TH-ORB-03

5

Data Analysis and Statistics

TH-DAS-03

10

Tourism Planning and Development 

TH-TPD-03

10

Research Methods

TH-RMT-03

5

Option 2

 

5

YEAR 4

Destination Management 

TH-DEM-04

5

Strategic Management

TH-STM-04

5

Marketing Strategy

TH-MKS-04

5

Web Development for Hospitality, Tourism, Leisure & Events)

TFIT3004

5

Business Ethics and Social Responsibility

TH-BER-04

5

Global to Local: Economic Geography of the Tourism Industry

TFEC4001

15

Marketing Communications

TFMK3006

5

Option 1

 

5

Option 2

 

5

Dissertation 

TH-DIS-04

15

EXIT AWARD : BSC (HONS)  IN TOURISM MARKETING: 240 CREDITS

 

OPTION MODULES: Options modules offered in a semester will depend on the minimum number of students opting for the module. Options may be chosen from the following list:

 

1. Leisure & Recreation Management

2. Managing Quality & Performance

3. Human Resource Management

4. Hotel and Resort Management

5. Public Relations

6. Sustainable Tourism

7. Natural Heritage and Culture

8. Project Management

9. Entrepreneurship 

10. Contemporary Issues in Tourism & Hospitality


 

Apply Now

Applications are accepted from January to February  and July to September for Spring Intake and Fall Intake..