In order to be visible internationally and regionally, tourist destinations in Oman must compete internationally and ensure they meet current and future needs of tourists. This requires more emphasis on customer orientation and sophisticated marketing practices and management. Marketing tourism is different from marketing most other products, as what is being marketed is an experience.
The BSc (Hons) in Tourism Marketing therefore provides an interdisciplinary approach so as to develop professionals for the tourism sector who have a deep understanding of the critical role of marketing in supporting business growth. Graduates of the programme will be able to plan and integrate the marketing of tourism systematically and holistically whether for private or state owned organizations at local, national, regional and international levels in order to meet the needs of identifiable consumer groups. The curriculum integrates the study of tourism, a marketing focus and the development of the individual student.
“To prepare individuals to be operationally and strategically effective in careers in the tourism sector, through a balanced and appropriate curriculum with a marketing focus”
Marketing Manager, Consumer PR Executive, Online Marketing Manager, Communication Officer, Sales Executive, PR Manager, Product Manager, Destination Marketing Manager, Media Coordinator, Social Media Manager, MICE Coordinator
In sectors like:
Airlines, Catering, Companies, Transportation Exhibition centres, Travel, Services, Sports, Leisure and Recreation Tour Operations
The BSc (Hons) is a four-year programme which may be studied on a full-time or part- time mode. The full time programme includes 8 semesters. Each semester consists of 13 instructional weeks, one study/reading week with final examinations/assessments conducted in weeks 15-16. Part time students attend classes in the evening. Part time students attend classes in the evening. While full-time students will normally take a maximum of six modules or 30 credits in a semester, the maximum number of credits for part-time students will normally be 20. Students may register either for the the BSc (Hons) programme or for the 2 year Diploma programme.
Introduction to Tourism and Hospitality
Tour Guiding Operations
Tourism Resources and Destinations
Fundamentals of Accounting
Intensive Reading and Academic Writing
Marketing Research for Hospitality and Tourism
Destination and Product Marketing Planning
Database & Industry Software(DIS)
Personal Development and Communication Skills
Management Accounting –
Costing & Decision-making
Service Marketing. & Customer Care
Tourism Intermediary Marketing
Management Information Systems
Conference and Event Marketing
Management Accounting - Planning and Control
Data Analysis and Statistics
Tourism Planning and Development
Web Development for Hospitality, Tourism, Leisure & Event)
Business Ethics and Social Responsibility
Global to Local: Economic Geography of the Tourism Industry
EXIT AWARD: DIPLOMA IN
TOURISM MARKETING: 120 CREDITS
EXIT AWARD: BSc (HONS) IN
TOURISM MARKETING: 240 CREDITS
Applications are accepted from January to February and July to September for Spring Intake and Fall Intake..